What should we think about facial recognition?

What should we think about facial recognition?

Facial recognition works using faceprints which are unique just like fingerprints; it’s essentially biometric identification. Privacy is at stake, and both Google and Facebook have faced lawsuits over it.

Your phone can track your face and unlock almost instantaneously.

You don’t need to place your finger on the device to use it. No gloves need to be taken off, no worry about the right positioning of your finger, and no smudges need to be buffed off.

When driving or doing something crucial, this can save a deal of time and effort.

Your gestures can help you make payments, no need to manually enter the pin every time.

It’s more secure than the fingerprint unlocking system since it uses a far larger number of “data touch points” which means – to hack it, you need to work harder to identify all the touch points.

It makes the use of infrared systems, retinal scanning, and forward-facing 3D sensors and can unlock a phone within less than a few hundred milliseconds, irrespective of the position of the phone.

The feature works well even when it’s dark outside.

It can help identify defaulters, criminals or terrorists, missing children, minimize the cheating during voting, etc.

Facial recognition itself may be less mesmerizing but what we will be able to do by linking it with other features is breathtaking.

Security is a major concern, yes — but the chance of someone else unlocking your phone with Face ID is one in a million, compared with one in 50,000 for Touch ID.

Why is IoT exciting?

Why is IoT exciting?

As a quick refresher on what exactly IoT is, it refers to the idea that everyday household objects — such as your dishwasher — can be connected to a network, thus sending real-time data on improvement and upkeep. Tesla actually somewhat predicted the idea in 1926!

In our next post, we’ll look at the implications of IoT on field service management. For now, though, we want to concentrate on some of the overall benefits of the Internet of Things. Why should technology moving in this direction excite you?

Health
You’re already beginning to see this with devices like FitBits and a Health app built into iPhones, but the Internet of Things promises a world where real-time health information is being tracked. While this is scary to some — think about a science fiction movie where everyone has a chip implanted — it can also be very beneficial to people understanding their health peaks and valleys, vital signs, and more. Potential risks can be identified way faster than the prevailing current model of “See a doctor if I think I might be sick.”

Financial Savings
Everyone wants to more effectively manage their budget, from individuals to organizations. This could be a major boon for field service management budgeting, as we’ll address in our next post, but the implications are massive across all fields. Let’s say your refrigerator is able to send information about maintenance and service directly to the retailer, or the nearest repair shop. There’s one sizeable fiscal advantage; the repair shop can contact you and offer you a price break because of early detection. Imagine that same refrigerator can essentially be ‘e-mailed’ 4 recipes you plan to use that week, and tell you the exact shopping list you need based on what you already have. That eliminates the all-too-common excess purchases once at the supermarket. Simply by connecting an inanimate object (refrigerator) to a network, you’ve found ways to reduce costs and waste.

Airports
Do you travel for work a decent amount? Are airports often the bane of your existence? IoT might make that better, as we’re currently seeing in London. Airports can use IoT around arrivals and baggage claim, which can send real-time data about how many workers are needed in a given area. They’ve also been able to use information from the aircraft themselves to turn around a plane in less than 30 minutes for a second departure. The whole idea is maximum effectiveness based on information — which is something many travelers have wanted to see from airports for decades.

Overall Economic Benefit
In addition to your household or organizational savings, IoT might represent $1.9 trillion of economic value by 2020. What’s good for the goose might well be good for the gander in this case.

What other benefits are you thinking could come from IoT?

How do you plan for online experiences when a customer is offline?

How do you plan for online experiences when a customer is offline?

 

The online experience — vetting, reviews, etc. — is obviously pretty promising for businesses.

The online version of customer experience (an increasingly relevant term) usually involves researching a product, tracking its location, finding out the nearest brick and mortar store, or searching for support information.

Should your online and offline strategies be different, though?

See, in the present business world, an event organized by any company or institution does not take place only in the real world — but also the digital one too. The graphics and content on the digital media play an important role in making the event a grand success. How you invite people is often through social.

Thus, digital experience is no longer different from the real experience.

How do you create a solid online customer experience, though?

A few tips:

– Have an integrated and dedicated channel (Omni-channel) for reducing inconsistency and errors.

– Companies should not hesitate from investing in dedicated software systems that can streamline and automate customer-facing processes. (Think about emails, re-targeting, etc.)

– A company’s CRM (Customer Relationship Management) system should be able to streamline the information and keep track of all the amendments made to any client’s data.

– Analyze and provide what the customer actually needs and not what you think is needed.

– Offer convenience, as digital customer experience should not burden up the customer; it aims at making the task easy and quick.

– Make it appealing, as online customers are far more impatient and demanding than general ones.

So how do we unite the offline and online experience?

Omni-channel marketing is the answer to this question. By combining all the channels offered to a customer into a single cohesive unit, a company can gain the benefits from both. We cannot ignore the advantages of human-to-human interaction involved in physical stores.

We trust easily when a person speaks to us rather than reading an email, gestures instill confidence and develop credibility. The goodwill associated with a company has always been influenced by the people working for the company, and that is why salespersons are still recruited in this digital world. Finding potential customers is crucial but retaining the customers is of higher significance, and for that, we need to reconsider and restructure how we plan for the user experience.

The Importance of Wearable Devices

The Importance of Wearable Devices

With the launch of Series 3 Apple Watch in September 2017 and the extraordinary craze for Fitbit wristbands, wearable devices are once again in the limelight. Though Smartwatches are yet not as successful as Smartphones, the journey from desktop to tablets evidently states that the size of devices is shrinking — but not the market or demand. Morgan Stanley, a leading global financial services company, reports that “Wearable Devices are A Potential $1.6 Trillion Dollar Business.”

The success of these wearable gadgets has paced up a revolution where the innovation is not just handy but influencing our lives to the core. People today appreciate devices which blend in with your body and work efficiently.

Wearable technology or wearable devices such as activity trackers, Bluetooth headsets, virtual reality headsets, Bluetooth rings, etc. have given a new dimension to the Internet of Things.

The popularity of wearable devices is increasing day-by-day. Digital watches came into existence in 1972 and today, smartwatches are the most fashionable form of wearable devices. Fitness bands — also incredibly popular — monitor health and focus on fitness by keeping a check on heartbeat, calories, etc. Smart shoes were developed to help visually-challenged people. The launch of Google Glass was itself a revolution. Though hearing aids, Bluetooth headset, etc. have existed, VR headsets took us to the realm of a virtual world.

Wearables are not just for the tech-savvy. It’s also a fashion statement, legitimately. There are jackets with earphones attached to the collar, neckties with a hidden camera and earrings with the microphone. Sony has even filed a patent for a SmartWig embedded with a variety of sensors which is capable of communicating with smartphones. The SmartWig also features built-in GPS, ultrasound transducers that vibrate when obstacles are approaching. The wig also comes with integrated lasers for remote PowerPoint presentations. (That’s not even a joke.) Nothing seems impossible. NeuroOn is another device that regulates sleep and works wonder for jetlag.

These devices are changing our world.

Which heart patient would not love to wear a gym vest which is comfortable and monitors your health? How easy would it be to watch and regulate blood sugar if something on your finger continually tells you when and when not to have a bit of chocolate or pudding? For those who always wake up late and fail to reach office in time, what if there is a ring that vibrates and gently wakes you up at the right time along with examining the quality of sleep you are getting?

The effect of these devices is going to be extensive, and they are already bringing overwhelming changes to the way we live and think. It’ll change everything. It’s not hype.

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When should you target millennials with a coupon or offer?

When should you target millennials with a coupon or offer?

Generally speaking (and it’s hard to generalize about a generation of millions of people, admittedly), millennials are shrewd when spending on some products.

They don’t generally like big-ticket items (car, house) and would prefer to spend on “experience.”

There are maybe 11 million articles online about how to target millennials, and many are based completely on assumption and generic advice.

How do you actually target millennials?

Here are a few potential ideas (promise they won’t be super generic):

– Make them feel that by being your customer, they are part of something bigger.

– Always provide some form of value to them.

– Millennials don’t seek more for less. Remember that.

– Tie your business to a broader social effort/cause.

– Don’t over-complicate what you are offering them. Simplicity can work.

– Include them in the creation process.

– Use influencers, i.e. Instagram celebrities.

– Use mobile videos — and short ones — like crazy.

The coupons issue

According to a survey, 61% of millennials spend more than two hours a week looking for coupons and cost-saving deals while 94% of millennials used coupons in 2017 — as compared to 88% in 2016.

They do look for bargains when in a physical store because they desire value for money — though they are in love with innovation especially when it comes to mobile phones and apps. They can get bored easily and hop from one app to another till they find their preferred deal. They are restless and depend more on online researching than trusting anybody’s words.

Millennials are brand-conscious and doubtful — but certainly will give a try to something new or some new brand if it looks promising and comes along with a good coupon opportunity. Moreover, if your brand is up to the mark as per our selective millennial, you earn not just dollars and trust, but a repeat customer.